Posts Tagged ‘Bottom Line’
A conniving pro?
In a real estate agents’ newsletter, an agent shared her secret for getting more listings. She said that when she sees a For Sale By Owner (FSBO) sign go up in a neighborhood, she immediately calls the number on the sign and tells the seller she has a client who isn’t comfortable seeing the home without an agent.
In reality, the agent’s “client” is actually her mother or a friend, posing as a buyer. The agent goes along and says very little, at least in the beginning. All she does is give the homeowner a business card upon arrival, and then she stays in the background, listening and observing. The bogus buyer asks all kinds of questions, and eventually the homeowner begins to feel comfortable with having the agent there.
After awhile, the owner begins asking the agent questions about the market, financing, or the many other things involved in selling a home. According to the agent, she converts a fairly large percentage of such appointments into listings, and apparently has no compunction about the deception involved in getting them.
This is an example of the biggest reason why real estate agents have traditionally gotten a bad rap. Some of them are downright dishonest. That’s why some investors seem to think they should avoid using real estate agents to buy or sell properties. However, I disagree, and I’m not alone. In fact, contrary to popular belief, many of the most successful real estate investors buy and sell properties using agents. My husband and I often use agents to sell our properties. We’ve sold some houses ourselves, but we generally appreciate professional help, for a number of reasons, all related directly to our bottom line.
Why Professional Agents Earn their Commissions
We have several agents who call us when they find bargain properties because they know we’ll call them back when that house has been fixed up and is ready to sell. Those agents can count on receiving commissions on both ends of the transaction, which gives them incentive to keep finding us properties to flip. The more they find, the more they make, and the more WE make in the end. As far as we’re concerned, having reliable, honest agents help us buy and sell properties is simply sound business practice.
Another reason we like agents is because they schedule appointments, show us properties, do the negotiating, and take care of all the paperwork. Not having to deal with all those details frees us up to spend more time on the houses themselves, which is our main concern. For us, the real estate agents we work with on a regular basis are invaluable and make us far more than their commission on every transaction.
By: Jeanette Joy Fisher
I am going to sell my property without an agent. This refrain is being heard more and more these days as the Internet and real estate market evolves beyond the realtor-based transaction.
FSBO is an acronym meaning for sale by owner. The advantages of selling as a FSBO are numerous. With real estate commissions of six percent, you are looking at immediately saving tens of thousands of dollars in commissions. If for some reason this does not entice you, keep in mind you can use the savings to undercut the prices of similar homes in your area. This will move your house quickly off the market and let you get on with your life.
The key to selling your property is to be prepared. First, you need to find out the value of the property by looking at comparables in your area or trying an online valuation service. Once you have the value in mind, you need to determine whether this is acceptable. You also need to determine what you are really willing to accept as a sales price once haggling is completed. Always make sure you know your bottom line and stick to it.
The next step is list the property online on a FSBO site. Over 70 percent of homebuyers now find their properties online as the realize there is no need to endlessly drive around looking at homes that they may or may not be interested in. By going online, they can see what each home offers and then visit the appropriate property.
Given the use of the Internet by buyers, it is vital that you spend the time to upload pictures with your listings. You are only going to generate interest if the buyers can actually see the property. Every site allows you to upload digital photos and you should do so. Take care to show as much of the property as possible so that you can generate leads that are truly interested in buying.
Sellers wonder if they are correct to think they can sell their property without a realtor. With the Internet revolution, it is easy to do so and save tons of money on commissions.
By: Raynor James
